A sponsor-branded barista on hire carries the sponsor's logo on the counter wrap, backdrop, cups, sleeves and even latte art. Share vector logos 7 days before the event and we print and install everything.
- ●Counter wrap + backdrop + cups
- ●Share vector logos 7 days ahead
- ●Logo latte art for social reach
- ●No Barista Station logo on sponsor counters
At a glance: the numbers that matter
Start here. These four figures answer most of what planners ask us in the first phone call about a barista on hire, and the rest of this guide explains how each one moves.
- Brandable surfaces
- 7
- Counter, backdrop, cups, sleeves, menu, aprons, latte art
- Artwork deadline
- 7 days
- Before the event date, for print production
- File formats
- AI, EPS, SVG
- Vector only, with brand colour codes
- Logo latte art
- Every cup
- Turns each serve into a branded photo
In short: the counter front, backdrop, cups, sleeves, menu board, barista aprons and the latte art itself can all carry your sponsor's identity. Send vector artwork seven days before the event; our own logo never appears on a sponsored counter.
Every brandable surface, with artwork specs
A coffee counter is the busiest square metre at most events, which makes it the most valuable piece of sponsor real estate on the floor. Here is every surface that can carry an identity, what each needs from your design team, and when we need it.
| Surface | What it carries | Artwork needed | Lead time |
|---|---|---|---|
| Counter front wrap | Full-bleed logo and brand colours | Vector AI, EPS or SVG at counter dimensions | 7 days |
| Backdrop or standee | Logo, tagline, campaign key visual | Vector, or 300dpi at final size | 7 days |
| Cups and sleeves | Logo on every cup a guest carries away | Single-colour vector mark | 10 days |
| Menu board | Drink list set in brand typography | Logo plus font or brand guideline | 5 days |
| Logo latte art | The mark printed onto the crema itself | High-contrast mono logo, PNG or SVG | 3 days |
| Barista aprons and caps | Crew dressed in the sponsor's identity | Vector mark and colour codes | 10 days |
| QR lead capture | Scan-to-enter or badge scan at the counter | Destination URL or scan endpoint | 3 days |
Rush production is possible in metros at shorter notice. Our own logo never appears on a sponsored counter — the whole point is that guests associate every cup with your brand, not ours.
What can be branded
Every surface delegates see:
- Counter front wrap
- Backdrop or standee
- Cups, sleeves and napkins
- Menu boards
- Logo latte art
- Barista aprons or caps
Real example
At DCD 2026, the entire coffee counter was branded for Sterling Green, so the audience clearly associated every coffee with the sponsor.
Files and timelines
Send AI, EPS or SVG logos plus brand colours at least 7 days before. Rush printing is possible in metros.
How to turn a barista on hire into a branded asset
Five or six decisions, in the order they come up. Work down the list and nothing important gets left to the final week.
- 1
Decide whose brand owns the counter
Step 1Host, sponsor or product — pick one. Counters carrying two identities read as neither, and the whole value of the asset is that guests make a single, clear association.
- 2
Choose your surfaces
Step 2Counter wrap and cups are the baseline, because cups leave the counter and travel around the venue. Add the backdrop for photography and logo latte art for social reach.
- 3
Brief the designer against real dimensions
3 weeks beforeWe send counter, backdrop and cup templates. Logo latte art needs a high-contrast single-colour mark: fine gradients and thin strokes do not survive being printed onto crema.
- 4
Approve the print proof
7 days beforeVector AI, EPS or SVG files with brand colour codes — seven days out for wraps, ten for cups and aprons. Rush production is possible in metros but costs more.
- 5
Add a measurement layer
On the dayA QR code or badge scan at the counter turns coffee served into leads captured, so the sponsorship has a number against it afterwards rather than only a photograph.
Frequently asked questions
Can sponsors measure impact?
Can a barista on hire be branded for our sponsor?
What artwork do you need, and by when?
Can sponsorship impact be measured?
How we price and produce branding
We would rather show the working. Since 2016 our crews have run 5,000+ events and served 2.5M+ cups in more than 60 Indian cities, and the figures above come from those bookings rather than from a market survey.
- ●Surface list drawn from sponsored counters we have produced and installed
- ●Lead times set by our print partners' real production schedules
- ●Artwork specifications reflect what survives printing onto wraps, cups and crema
- ●The measurement layer is based on lead-capture setups run at expos and launches
What the quoted rate includes
- Uniformed, FSSAI-trained baristas
- Setup & breakdown
- Hygiene & queue management
- Flexible 4/8/12 hour shifts
What it excludes
- 18% GST, invoiced separately on every booking
- Travel, transport and stay for venues outside city limits, charged at cost
- Venue-supplied floor space, 16A power points and water access
- Overtime beyond the booked service window, billed hourly
- Menu items outside the agreed list, and print production beyond the standard counter wrap
Who this guide is for
- Sponsorship and brand teams converting a coffee counter into measurable visibility
- Agencies producing event collateral who need artwork specs and real deadlines
- Hosts who do not want a vendor's logo anywhere near their sponsor's counter
Planning an event? Let us handle the coffee.
Get a menu and per-guest quote within 2 hours. Call +91 96731 98867.
Published 30 August 2026 · last reviewed 30 August 2026 by the Barista Station events team.
